Can AI replace a marketing strategist?
No. AI can help you think but only a human can understand how other humans function. The job of a strategist is very important and it can only be done by one.
The Blog
Marketing Simplified, strategies explained simply.
Practical breakdowns on strategy, AI in marketing, and what's actually working for Indian D2C brands, B2B businesses and founder-led teams.
Quick answers
What should a small business use AI for first in their marketing?
For any business to start using AI, the best way is to look at the tasks that are repetitive and taking time. Implement AI for that. See how it's working and once you're comfortable, take up another task and follow the wheel.
Do I need a custom GPT, or is regular ChatGPT enough?
Always build a custom GPT for your business. Anyway a lot of content coming through AI is making everyone sound the same so if you use a custom GPT or a Claude Skill or a Custom Gem, your voice will be intact even if the content isn't.
Why isn't my content converting even though it's getting views?
If you're busy jumping on trends, changing your strategy to follow different competitors or doing whatever else but not trusting or staying true to your own strategy, conversion will be difficult. Aim to build trust with your audience to get them to buy whatever it is you're selling. This trust cannot be built if you aren't implementing a proper strategy.
Latest posts
Marketing Strategy for Indian Brands: 4 Things to Fix Immediately
I don’t want to tell you to “just be consistent” or “just run more ads.” That advice works for big brands. It means nothing when you’re a small business trying to grow. Here’s what I’ve seen across 14 years and 500+ brands. Indian customers have changed how they buy. They want it on mobile, in […]
Why Competing on Price Is a Slow Death (And How to Stop It)
When running a service business, it is remarkably easy to fall into the cost-plus pricing trap. You calculate your labor, add a modest markup, check what your competitor is charging, and set your fees accordingly. It feels safe, predictable, and fair. In reality, it is a race to the bottom. The moment you set prices […]
How to Build a Marketing Strategy From Scratch
I don’t want you starting with a content calendar. I want you answering 4 questions first. If you don’t want to read this and would rather watch a video, then here you go 🙂 Answer these properly and you’re going to be okay. Skip them and everything you do afterward is going to be useless. […]
STRATEGY
AI Tools for Small Business Marketing, What to Automate ” What to Never Hand Off “
Why the brands winning with AI right now spent months on strategy before touching a single tool.